About Me

Hello, my name is Jamie and I recently received a Bachelor's Degree in Journalism from the University of Nebraska - Lincoln with an emphasis in advertising and public relations. Welcome to my portfolio. Please contact me for a complete resume and enjoy my work.

2 Guys - 2 Wheels - 2 Trails Campaign

“2 Guys, 2 Wheels, 2 Trails” is the most extensive project I have been involved with in my internship career with Ollie Webb Center, Inc. Starting on July 11, 2009, a father and son team (Mark and Jeff) rode a tandem bicycle from the Bob Kerrey Pedestrian Bridge in Omaha to St. Louis, Missouri. Their goal was to raise $5,000 for Ollie Webb Center, Inc. in gratitude for the services received by Jeff, who has a developmental disability. My duties were to plan the kick-off event, gain support for fundraising efforts, and establish a presence on facebook.

The campaign was a success. In the weeks leading up to Mark and Jeff’s journey to St. Louis, some reporters wrote articles about the cause. We also obtained many facebook followers and donations to the website. On July 11, several news reporters covered the kick-off event, as well. The fundraiser resulted in $6,200, bypassing the original goal of $5,000.

The following are tactics used to help publicize the fundraising efforts. Flyers were placed in bicycling shops and community bulletin boards around the Omaha metro. The flyer had informational flags at the bottom with the URL of the donation website, which viewers could tear off. I also designed business cards for Mark and his family to hand out with information of the kick-off event and facebook fan page. Two news releases were sent to the Omaha World-Herald and local news stations as awareness of the fundraiser and invitations to the kick-off event.

LUX Center Public Service Announcement

The following video is a public service announcement for the Art Van at the LUX Center for the Arts in Lincoln, Nebraska. This was a collaborative project between two separate courses. I wrote and produced the commercial while a broadcasting student filmed and narrated the footage. Members on the board of directors for the LUX then gave us their critique of the PSA.

Job Club Graduation

Job Club is a program offered through Career Solutions, Inc. at the Ollie Webb Center. This program aids individuals with developmental disabilities in obtaining a job by the use of interview skills and training. In the summer of 2009, I was asked to submit a news release inviting the media to attend the first Job Club graduation. This resulted in coverage of the ceremony by a local news station and a staff writer from the Omaha World-Herald.

Honey Sunday 2010 PR Campaign

During the Fall 2010 semester, I continued my internship with Ollie Webb Center, Inc. by creating a PR campaign for Honey Sunday. This annual fundraiser in Omaha generates a big portion of the money used to provide services and advocacy in the metro area. Included in the campaign were a news release, story pitches, and a facebook event group. I submitted the news release to the Omaha World-Herald and local news stations. On the day of the event, the Omaha World-Herald published the information on their website.

National Park Advertisements

I wrote and created these advertisements for an assignment in a graphics design course. The students were asked to choose a national park and position the ads to adults age 65 and older. I chose Biscayne National Park in Florida for its uniqueness, highlighting the activities offered. Other project elements included research and media planning.